Latest articles

Fri 29 Apr 2022   |   John Nicolaou

Top 5 reasons to move to first party data

First party data and cookies are set to become the new norm, looking to replace third party methods by 2023. While there are myriad reasons why first party systems are the future of data, we’ve distilled down our top five reasons why you should transition away from third party data and move into the realm of first party collection, management, and measurement.

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Tue 12 Apr 2022   |   John Nicolaou

What is the ‘Cookie Apocalypse?’

Digital paid media has changed the nature in which businesses and marketers communicate with their audience and this has largely been thanks to third party cookies. However, come 2023 they will be forcibly retired, leaving many businesses with a black hole in their operations. Is your business prepared?

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