Fri 29 Apr 2022 | John Nicolaou
Top 5 reasons to move to first party data
First party data and cookies are set to become the new norm, looking to replace third party methods by 2023. While there are myriad reasons why first party systems are the future of data, we’ve distilled down our top five reasons why you should transition away from third party data and move into the realm of first party collection, management, and measurement.
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