Discover the difference between the various cookies available to your business while preparing for industry changes in the digital space.
format_align_left Read ArticleFirst party data and cookies are set to become the new norm, looking to replace third party methods by 2023. While there are myriad reasons why first party systems are the future of data, we’ve distilled down our top five reasons why you should transition away from third party data and move into the realm of first party collection, management, and measurement.
format_align_left Read ArticleDigital paid media has changed the nature in which businesses and marketers communicate with their audience and this has largely been thanks to third party cookies. However, come 2023 they will be forcibly retired, leaving many businesses with a black hole in their operations. Is your business prepared?
format_align_left Read ArticleGoogle’s decision to punt the cookie apocalypse two years down the line has major ramifications for the $330bn digital ad industry. At best there will likely be a deceleration of the first party data transition. But that would be a big mistake.
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