A pioneer in the loyalty, data and digital media sectors in Australia, Vaughan has spent the better part of the last 20 years refining his trade in commercialisation of data and analytics to set the basis for a successful model for both strategy and execution of operations for large and small businesses. Between 2007 and 2020 Vaughan flew Qantas Loyalty to new heights as he was responsible for the strategy, commercial, innovation, and analytics functions in the business. During this time, he created a number of break out businesses within the Qantas Group, particularly Red Planet, Qantas Cash, Qantas Wine, which attributed to the growth in scale of the business -  revolutionising the concept and function of a loyalty business. This transformed Qantas Loyalty from an internal business unit to the globally recognised industry leader it is today. On top of his work in evolving Qantas Loyalty, Vaughan led the development of their industry leading analytics discipline.